Kraft has lost 6% of its market share to Goodles since 2022. Which company is this loss attributed to?

• A. PowerMac
• B. Amazon
• C. Goodles
• D. Heinz

Answer: (C)

When a company’s market share decreases, the usual explanation is that a rival in the same market has captured some of those sales. Market share is the portion of total category sales each brand commands, so shifts reflect competitive moves within that space.

Kraft lost 6% of its market share to Goodles since 2022, which means the question associates that decline with the brand that has grown in the same product category and attracted Kraft’s customers. Goodles is a competing macaroni-and-cheese brand, so it makes sense that it would be the one taking share from Kraft.

The other options aren’t direct competitors in the same product category: PowerMac isn’t a consumer food brand, Amazon is a retailer rather than a competing brand, and Heinz operates in different products (condiments) and wouldn’t typically be cited as the mac-and-cheese rival taking Kraft’s share.