Kraft ______ plans to spend $___ million this year on ads, promotions, and research to regain its market _____.

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Multiple Choice

Kraft ______ plans to spend $___ million this year on ads, promotions, and research to regain its market _____.

Explanation:
In marketing discussions, spending on ads, promotions, and research is typically aimed at increasing a brand’s market share—the portion of total market sales that the brand controls. The statement that Kraft Heinz plans to spend $600 million this year to regain its market share uses the standard goal and the common phrasing. The other option that also uses $600 million but ends with “market revenue” uses an awkward, less natural target; revenue isn’t the usual goal of a branding push, and “market share” is the conventional metric marketers aim to recover.

In marketing discussions, spending on ads, promotions, and research is typically aimed at increasing a brand’s market share—the portion of total market sales that the brand controls. The statement that Kraft Heinz plans to spend $600 million this year to regain its market share uses the standard goal and the common phrasing. The other option that also uses $600 million but ends with “market revenue” uses an awkward, less natural target; revenue isn’t the usual goal of a branding push, and “market share” is the conventional metric marketers aim to recover.

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