What market metric does Kraft aim to regain?

• A. growth
• B. revenue
• C. share
• D. margin

Answer: (C)

The key idea is measuring how Kraft sits relative to the whole market: market share. Regaining market share means getting back a larger portion of total sales in its market, which reflects competitive strength and customer preference compared to rivals.

Why this fits best: growth, revenue, and margin tell you about overall size or profitability, not how Kraft stands against competitors. Growth could rise even if Kraft’s slice of the market shrinks, revenue can go up while others grow faster, and margin is about profitability per sale. Regaining market share directly signals reclaiming influence over the market and beating competitors.

So the metric Kraft aims to regain is its market share.